Hi, I'm Vivian.
With a decade of experience in tech, e-commerce and hospitality, I connect design, data, and strategy to create user-focused solutions and guide experience redesigns that drive measurable results.
VIVI
Professional Projects
A design-driven initiative to modernize Panopto’s embedded player, delivering prioritized UX updates that aligned with enterprise expectations and secured renewal
PLAYER MODERNIZATION & REDESIGN
A localized partner support automation initiative that used a chatbot to streamline onboarding, reduce support calls, and improve retention and efficiency
FAQ CHATBOT
A strategic renewal pitch repositioning a video platform as a digital transformation and knowledge-sharing solution to justify investment and retain adoption
DX PITCH
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A design-led sales brochure project creating the first marketing collateral to present a new luxury hotel before opening
BROCHURE DESIGN
A data-driven project that standardized pricing issue codes to improve visibility, speed resolution, and boost booking performance
BEAT, MEET, LOSE
Academic Projects
A comprehensive hotel development proposal integrating market research, design strategy, and financial analysis to present a viable new hospitality concept
MOXY LES
Strategic roadmap and digital platform concept for developing film-induced tourism by integrating global best practices, policy planning, and destination design
SEOUL, BEYOND THE SCREEN